This Privacy Policy ("Policy") outlines how Ascent ("Website," "we," "us," or "our") collects, uses, stores, and discloses personal information from users ("you" or "your") who access or use our Website. This Policy aims to inform you about our practices regarding your personal information in accordance with applicable United States laws.

ACCEPTANCE OF POLICY AND RELATED TERMS

By accessing or using the Website, you acknowledge that you have read, understood, and agree to be bound by this Policy. If you do not agree with any part of this Policy, you must refrain from accessing or using the Website.

AMENDMENTS TO PRIVACY POLICY

We reserve the right to modify this Policy at any time. Changes will be posted on the Website and will take effect immediately upon publication. Your continued use of the Website after any changes constitutes your acceptance of those changes.

COMPLIANCE WITH LAWS AND REGULATIONS

We are committed to complying with all applicable federal, state, and local laws and regulations related to privacy and data protection. This includes, but is not limited to, the California Consumer Privacy Act (CCPA), the General Data Protection Regulation (GDPR), and the United States Children's Online Privacy Protection Act (COPPA).

ARTICLE 1: GENERAL INFORMATION

1.1. When you visit our Website or use our services or products, we may collect various types of information from you, including personal information that can be used to identify you. We collect personal information to provide and enhance our services, communicate with you, and comply with our legal obligations.

ARTICLE 2: TYPES OF INFORMATION GATHERED

2.1. We collect personal information automatically through your use of the Website and from third parties, such as social media platforms, advertising networks, and analytics providers. The personal information we collect may include, but is not limited to:

(a) Identifiers, such as your name, email address, mailing address, phone number, username, and password.

(b) Financial information, such as your credit card number, expiration date, and billing address.

(c) Demographic information, such as age, gender, and preferences.

(d) Technical information, such as your IP address, browser type, operating system, and device type.

(e) Usage information, such as browsing history, search queries, and interactions with the Website.

(f) Geolocation data, including your physical location or movements.

(g) Inferences drawn from any of the above information to create a profile about you.

ARTICLE 3: CONSENT TO COLLECTION, STORAGE, AND USE OF INFORMATION

3.1. By using this Website, you consent to the collection, storage, and use of your personal information as described in this Privacy Policy. When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery, or return a purchase, you imply that you consent to our collection and use of that information for that specific purpose.

3.2. If we request your personal information for a secondary reason, such as marketing, we will either ask for your explicit consent directly or provide you with an option to decline.

3.3. If you wish to withdraw your consent for collecting, storing, and using your personal information, please contact us using the information provided in Section 8 of this Privacy Policy. Please note that withdrawing your consent may affect your ability to use certain website features or receive specific services or products.

ARTICLE 4: HOW WE SHARE INFORMATION

4.1. We may share your personal information with third parties to help us operate, maintain, and improve the Website, process transactions, provide customer support, and for other business purposes, provided that these third parties are contractually obligated to maintain the confidentiality of your information and to use it only for the purposes for which it was disclosed.

4.2. We may disclose your personal information if required by law or if we believe that such disclosure is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.

4.3. In the event of a merger, acquisition, sale of assets, or other business transaction, we may transfer your personal information to the acquiring or merging entity, provided that they agree to be bound by this Privacy Policy.

ARTICLE 5: PROTECTING YOUR INFORMATION

5.1. We implement various security measures to ensure the safety of your personal information when you place an order or access your personal details.

5.2. We provide a secure server for transactions. All sensitive information, such as credit card details, is transmitted via Secure Socket Layer (SSL) technology and encrypted in our payment gateway provider’s database. This information is only accessible to those authorized with special access rights, who are required to keep it confidential.

5.3. Your private information (such as credit card numbers, Social Security numbers, and financial details) will not be stored on our servers after a transaction.

ARTICLE 6: RIGHTS

6.1. You have the right to access, update, or delete the personal information we hold about you. To exercise this right, please contact us using the information in Section 8 of this Privacy Policy.

6.2. You can opt out of receiving marketing communications from us. To do so, follow the unsubscribe instructions in any marketing communication you receive or contact us using the information in Section 8 of this Privacy Policy.

ARTICLE 7: CHILDREN’S ONLINE PRIVACY PROTECTION

7.1. Our website is not intended for use by children under the age of 13. We do not knowingly collect personal information from children under 13. If we discover that we have inadvertently received personal information from a user under 13, we will delete that information from our records.

ARTICLE 8: EDITING AND DELETING INFORMATION

8.1. If you wish to review, modify, or delete any personal information we have collected from you, please contact us using the information in the "Contact Us" section below. We will respond to your request within a reasonable time frame, in accordance with applicable laws. Please note that we may need to retain certain information for record-keeping purposes or to complete any transactions you initiated prior to requesting a change or deletion.

8.2. You can also manage your communication preferences, such as opting out of marketing emails, by following the instructions provided in each email or by contacting us directly.

ARTICLE 9: THIRD PARTIES

9.1. Our website may contain links to other websites or services operated by third parties. We are not responsible for the privacy practices or content of such third-party websites. We encourage you to read the privacy policies of each website or service you visit.

9.2. We may use third-party service providers to assist in operating our business, providing services on our behalf, or performing website-related tasks (e.g. payment processing, email distribution, analytics, and marketing services). These third-party providers may have access to your personal information to perform their functions but are obligated not to use your information for any other purposes.

ARTICLE 10: USE OF TRACKING PIXELS AND COOKIES

10.1. We use various tracking technologies, including tracking pixels and cookies, on our website to collect information about your browsing activities, measure the effectiveness of our advertising campaigns, and analyze user behavior. Tracking pixels are small, transparent images embedded on web pages that help us and our advertising partners, such as Facebook, Hotjar, Google Analytics, TikTok, and others, track user activity related to our ads.

10.2. Cookies are small text files placed on your device by websites you visit. They are used to store information about your preferences, facilitate navigation, and enable certain features of our website. We may use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device until you delete them) to provide a more personalized experience.

10.3. By using our website, you acknowledge and consent to our use of tracking pixels and cookies as described in this Privacy Policy. You can adjust your browser settings to refuse or delete cookies if you do not wish to accept them. However, please note that disabling cookies may affect your ability to access certain features of the website or receive personalized content.

ARTICLE 11: CALIFORNIA PRIVACY RIGHTS

11.1. If you are a California resident, you have the right to request information on how we collect, use, and disclose your personal information over the past 12 months. You also have the right to request the deletion of your personal information. To exercise these rights, please contact us using the information in the "Contact Us" section below. We will respond to your request in accordance with the California Consumer Privacy Act (CCPA).

ARTICLE 12: CONTACT US

12.1. For any inquiries, support requests, or issues regarding our Privacy Policy, please reach out through the 'Contact Us' section on our website. Our dedicated customer support team will respond to your queries promptly and professionally.